Certain music can make you feel a certain way. I suppose it’s why we find ourselves attracted to solemn music when we are blue, and upbeat music when we are happy. You might listen to some music to stay in a good mood, or switch it up to get yourself out of a foul mood.
But what if you could actually see how music makes you feel?
That’s the idea behind eMusic’s Aura project, according to eMusic Editor-in-Chief J. Edward Keyes.
“We started thinking about those ideas, and how certain albums have real emotional resonance,” says Keyes. “So the next natural step became, how can we do this in the real world, to show the connection we all have and the reaction we all have to music?”
Clockwise, from top-left: Lower Dens, Beach House, Iceage, A$AP Rocky
The solution: Step into the eMusic Electromusical Energy Visualizer (recently showcased at Chicago’s Pitchfork music festival), place your hands on the device, strap on some headphones, and start listening. Then you get a visualization of how that music is making you feel.
Believe it or not, there’s science behind it. The sensors on your hands pick up the electrical vibrations and fluctuations in your body while you listen to the music. Then the aura cameras translate those pulses and reflect it to you, photo-booth style. You can see mine, on the right.
So what did I learn? I like hip hop (specifically A$AP Rocky), because it makes me feel courageous and happy. Beach House, predictably, makes me feel peaceful, while Lower Dens brings out my magical and passionate sides. Copenhagen’s hottest punk band, Iceage, makes me feel ambitious and … loving?
I must say, it was extremely interesting to see and I found the results made rather good sense. So what does Keyes hope will come of all this?
“The idea is just to reinforce that eMusic is a site for people who love music, and develop strong connections with music. I really feel like we’re moving toward a time when music becomes so transient. We have a lot of cool applications for music, but I feel like it lessens that deep strong connection that a lot of us have with it.
J. Edward Keyes
“When I was a teenager, you saved your allowance and you bought that one record. You played it and fell in love with it and knew every corner of it. I get a little sad as I feel like we move past that, and music is just a switch you turn on and off.
“One of the things that we want to try to do is bring that back. To say: This should be an important thing. that you have a reaction and a response to, and it becomes a part of who you are.”
We love everything about eMusic’s Aura Project. Anything that helps us grow that deep appreciation–love, actually–for music is A-OK in our book. Head over to the eMusic Aura Project and experience something for yourself. You might be surprised by what you find!
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